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We invest in and incubate ventures in Vietnam

New consumer · AI applications & services · AI compute

HONGTHAI focuses on Vietnam, and also has local teams in Malaysia and Singapore. Open to founders of any nationality, we are building a local incubator in Vietnam.

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Vietnam, explained4 min 15 s

100%of our Vietnam project team are local Vietnamese

Why now

Four economies first passed US$5,000 GDP per head: Vietnam did in 2025.

See the full data and sources
GDP per head US$5,00019701980199020002010202020301976Japan · 4,876 → 5,4221989South Korea · 4,889 → 5,98913 yrs2011China · 4,629 → 5,70422 yrs2025Vietnam · 4,717 → 5,06614 yrs

We use this to show the stage Vietnam is at, not to say whose path it will follow. World Bank WDI, indicator NY.GDP.PCAP.CD, retrieved 11 Oct 2026. Vietnam's official estimate for 2025 is US$5,026.

What we invest in

Three directions, founders of any nationality.

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030201
01New consumerF&B chains, local services, education and learning: local services that can be replicated and grown into chains.02AI applications & servicesUsing AI to solve specific problems for Vietnamese businesses and consumers.03AI computeThe compute and infrastructure that AI applications run on.

Founders of any nationality · Reply within a week

100%VietnamLocal team100%SingaporeLocal team100%MalaysiaLocal team
Local teams in Vietnam, Malaysia and Singapore, each 100% local.

People who have seen the next chapter, working in Vietnam

100% of our Vietnam project team are local Vietnamese. We also have local teams in Malaysia and Singapore.

Ran China's largest social e-commerce platform

Invested in many tech and new-consumer ventures

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A decade ago, team members were backed by

  • Sequoia Capital ChinaVenture capital
  • Source Code CapitalVenture capital
  • Legend CapitalVenture capital
  • GSR VenturesVenture capital
  • Tencent InvestmentTencent's investment arm

Brands in Vietnam

Beyond capital, two capabilities for brands, across 7 industries.

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Commercial spacesLeasing materials Vietnamese tenants can't followF&B and retailOpening a first store in Ho Chi Minh CityEducation & trainingEnrolment won't take offHealthcare & wellnessForeign patients can't ask questionsBeauty & fashionBrand story doesn't land in VietnamTravel & hospitalityHard to talk with foreign guestsAI applicationsSelling an AI product to Vietnamese companies

Choose your path

Two separate paths; each takes under a minute to submit.

I'm a founder

Submit a project

New consumerF&B chains, local services, education and learning: local services that can be replicated and grown into chains.AI applications & servicesUsing AI to solve specific problems for Vietnamese businesses and consumers.AI computeThe compute and infrastructure that AI applications run on.

Reply within a week · Founders of any nationality

I want to work with you

Work with us

BrandEntering or growing in VietnamInstitution or investorCo-investment, project partnershipsMediaInterviews, articles, citing dataOtherNone of the above

Brands can request one free store / project visibility check, including a 30-minute consultation.