Headquartered in Ho Chi Minh City, investing in and incubating ventures in Vietnam.
HONGTHAI is headquartered in Ho Chi Minh City and focused on Vietnam. We research the market in depth, and invest in and incubate ventures in new consumer and applied AI.
In 2024 we turned our attention to Southeast Asia and chose to put down roots in Vietnam. We have dedicated localization marketing and technology teams, and our Vietnam project team is 100% Vietnamese. We also have local teams in Malaysia and Singapore.
Good ventures need more than capital. Our core team has spent years in marketing, operations, systems architecture and product design at established internet platforms. That helps us spot strong products and teams early, and back them with resources, capital and hands-on experience so they can scale faster.
Ran China's largest social e-commerce platform; invested in many tech and new-consumer ventures, including top luxury retail and F&B brands in Southeast Asia.
A decade ago, team members were backed by
Vietnam is where we invest and incubate.
Each view names its source, year and basis; facts and opinions are kept apart, and projections are not presented as certainties.
Founders of any nationality are welcome; we look at the project and the team.
How we invest, and how far the two capabilities go, are agreed project by project before work begins.
